Using another person’s real LinkedIn profile (they are posing as a real person who works in ads) and link to it within their email.
Scam: Acting as a third party within marketing, operating on email and LinkedIn. Gains trust from a website owner, becomes the ‘middle-man’ between that owner and websites. After securing marketing deals with website owners, he bills the owner and never pays the website from where he secured the marketing.
Outcome: Owner loses his marketing after it is taken down, possibly loses funds too if unable to claim back. The marketing website delivers what is free advertising temporarily, but this is later taken offline once the website owner realizes a scam is happening.
Where does the fault lie? When conducting a digital marketing campaign, it’s your duty to hire those who aren’t scammers. Thus, you are ultimately responsible for any payments in regards to compensation to the website owners of whom also became a victim.
What can you do? Learn your lesson. Don’t hire the wrong people to pilot your campaigns. Next, claim your money back immediately from the scammer – begin a PayPal dispute. Thirdly, ensure the website from where you received free marketing (briefly) understands the situation and offer to work with them directly – after all, it isn’t their fault that you hired a scammer.